Privacy Policy

Introduction

Loyya ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our digital loyalty platform and related services.

Information We Collect

We collect the following types of information:

• Contact information: email address, phone number, and name
• Business information: company name, business type, and location for merchant accounts
• Usage data: how you interact with our platform, features used, and loyalty program activity
• Device information: browser type, operating system, and device identifiers
• Location data: when you opt-in for location-based notifications or features
• Transaction data: purchase history and reward redemptions processed through our platform

How We Use Your Information

• To provide and maintain our loyalty platform services
• To create and manage digital wallet passes for Apple Wallet and Google Pay
• To provide analytics and insights to merchants about their loyalty programs
• To send push notifications about rewards, offers, and program updates
• To respond to your inquiries and provide customer support
• To comply with legal obligations and protect our rights

Information Sharing

We may share your information with:

• Service providers who assist in operating our platform (hosting, analytics, email services)
• Apple and Google for wallet pass functionality
• Point-of-sale systems when you use integrated features
• Law enforcement or regulatory bodies when required by law
• In connection with a merger, acquisition, or sale of assets

Data Security

We implement industry-standard security measures including encryption, secure data transmission (TLS/SSL), and regular security audits. We are committed to maintaining compliance with GDPR, PCI-DSS, and SOC 2 standards to protect your data.

Your Rights

Depending on your location, you may have the following rights:

• Access and receive a copy of your personal data
• Request correction of inaccurate information
• Request deletion of your data
• Data portability to transfer your data to another service
• Opt-out of marketing communications and push notifications

Cookies and Tracking

We use cookies and similar technologies to improve your experience, analyze usage patterns, and deliver personalized content. You can manage cookie preferences through your browser settings.

Data Retention

We retain your information for as long as your account is active or as needed to provide services. We may retain certain information as required by law or for legitimate business purposes.

International Data Transfers

Your information may be transferred to and processed in countries other than your own. These countries may have different data protection laws. When we transfer data internationally, we implement appropriate safeguards such as standard contractual clauses to ensure your information remains protected in accordance with this Privacy Policy.

Links to Other Websites

Our platform may contain links to third-party websites, including Apple, Google, and POS provider sites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page and updating the "Last Updated" date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Email: privacy@loyya.app